Free downloadable PDF reference cards with scored speech strategies, word values, and practical alternatives. Each card is designed for a specific communication domain or industry.
14 domain cards · 3 industry cards · Landscape A4 format
Full reference cards with NC Speech Strategies, NA Word Values, and Practical Alternatives — tailored for each communication context.
Universal Communication
The foundational reference card covering all core NC language strategies and NA word associations. Applicable across any professional context.
Genuine Agreement
Tailored for mediators and dispute resolution professionals. Includes reframing strategies, caucus language, and interest-based phrasing.
Executive Communication
Built for leaders and managers. Includes delegation language, feedback frameworks, vision-casting, and team motivation strategies.
Consultative Selling
Optimised for sales professionals. Covers discovery questions, objection handling, closing language, and value-based framing.
Transformation & Adoption
Designed for change leaders. Covers transition language, stakeholder engagement, and adoption-focused phrasing.
Deals, Contracts & Settlements
For procurement, legal, and M&A professionals. Covers contract negotiation, deal-making, settlement language, and win-win framing.
Executive & Performance Coaching
For executive coaches and mentors. Covers developmental conversations, performance coaching, and growth-oriented language.
CX & Service Excellence
For contact centre agents and CX teams. Covers service recovery, de-escalation, retention conversations, and empathetic language.
Reviews, Onboarding & Talent
For HR managers and people partners. Covers performance reviews, onboarding, talent conversations, and people-centred language.
Classroom & Academic Communication
For teachers and educators. Covers classroom instruction, student feedback, parent-teacher conferences, and academic advising language.
Child Guidance & Family Dynamics
For parents and family therapists. Covers child guidance, boundary setting, emotional coaching, and family communication language.
Presentations & Keynotes
For speakers and presenters. Covers audience engagement, persuasion techniques, storytelling language, and pitch presentation strategies.
Practical phrase alternatives for frequently spoken sentences in specific industries. Use alongside any domain card above.
Patient & HCP Communication
Industry-specific practical alternatives for healthcare professionals and pharma teams. Covers patient consultations, clinical discussions, and compliance-sensitive language.
NC Speech Strategies describe the overall communication approach of a sentence. Positive strategies activate the Nucleus Accumbens (the brain's reward centre), creating openness, trust, and willingness to engage. Negative strategies activate the Insula (the brain's threat detector), triggering defensiveness and resistance. The NC score ranges from +100 (Declaration of care) to -100 (Command/prohibition).
NA Word Values analyse individual words and their neurological charge. Every word carries an association that either activates the reward pathway (positive words like "opportunity", "together", "appreciate") or the threat pathway (negative words like "problem", "must", "fault"). The NA analysis helps you identify specific words that may be undermining your overall message.